Canadian Club
Almost 20 years ago, in 1991, we hid 3 special cases of Canadian Club. Help us find them in time for the anniversary.. Stay tuned to this blog and to the Hide A Case website for further clues and to share your thoughts, ask questions. There is one person who knows the location of all of the cases.. In the year 1991, 3 of us were hidden in.
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Canadian Club-Hide A Case-NEED YOUR VOTE! Public group. ·. 27 members. Join group. Between 1967 and 1991, Canadian Club Whisky hid numerous cases of its finest liquors across the globe, and recently began its own search for a team of.
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barinart/Shutterstock. In 1979, to coincide with the 1980 Winter Olympics, the Canadian Club stashed a still-missing case of whisky somewhere in Lake Placid. Four decades later, local resident and.
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In 1979, the Canadian Club hid a case somewhere in Lake Placid, New York to coincide with the 1980 Winter Olympics. Four decades later, local Tim Robinson set out to find it. Read Full Story. On.
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Cases of Canadian Club were hidden in various locations, first in the United States and later around the world. Consumers who wanted to try their hand at hunting down the missing cases were referred to a series of print advertisements, created by McCann Erickson, that offered clues to the whereabouts of the whisky gone wild.
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The campaign was dubbed, "Hide a Case," and the whiskey was left in locations like Mt. Kilimanjaro, the Great Barrier Reef, and Angel Falls; Loch Ness, Manhattan, and Death Valley. During the '70s, cases were valued at $125. Once hidden, Canadian Club would run an ad giving away only the location (i.e. Lake Placid), and the hunt would begin.
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Robinson and a few of his Lake Placid, New York neighbors are hoping to find a long-buried case of Canadian Club. Starting in 1967 and until 1981, the brand buried whisky around the globe as part of its "Hide a Case" campaign. From Australia to Arizona, fans could uncover the hidden treasure using cryptic clues offered in print advertisements.
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For a mediocre whisky, it was a brilliant advertising stunt. Called the Hide a Case campaign, the Hiram Walker & Sons liquor company sent adventurous boozehounds on a treasure hunt back in the 1960s, 70s and 80s. Twenty-five cases of Canadian Club were hidden around the world, free for the taking for whoever discovered them. Such a campaign wouldn't fly nowadays -- nannies and scolds would.
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For 12 years, the people who sell Canadian Club have been sending men around the world to remote places, hiding their cases of whiskey, running the clues in slick magazines, and challenging the.
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Nothing happened with this campaign for nearly 30 years until Canadian Club Whiskey re-created it's hidden case competition for an online/offline hybrid. This time, unlike the others, there was a $100,000 prize at stake. After weeding out nearly 25,000 competitors online, eight finalists embarked on a journey of a lifetime; eventually landing.
Canadian Club whisky treasure hunt is still going Daily Mail Online
To date, 16 of the hidden cases have been discovered - many of them found with the help of clues revealed in a series of Canadian Club print advertisements published in the 60s, 70s and 80s.
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Dear Cecil: In the 70s Canadian Club whiskey had a print advertising campaign that challenged devoted drinkers, or anyone else, to go to great lengths to find hidden cases of the stuff. Allegedly these cases were placed in places like Manhattan (for the urban adventurer) and the North Pole. The ads gave clues and coordinates to help treasure.
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Recently, though, I learned about this cool advertising campaign that CC ran throughout the 1960s and 1970s. It was called the "Hide a Case" challenge, basically a real-world treasure hunt with booze as the grand prize. Apparently CC dispatched a team of intrepid company executives around the world on a mission to bury a dozen cases of.
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The people at Canadian Club have resurrected their decades old "Hide-A-Case" campaign, in which they hid cases of whiskey in exotic locations like Mount Kilimanjaro, ran ads with clues to the.
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A series of ads encouraged people to search for 25 cases of Canadian Club whisky hidden in off-beat locations, with the copy and images providing teasing clues as to where they might be found. Cases of Canadian Club were placed in such locations as the Devil's Backbone Reef, Mount Kilimanjaro, the Lost Dutchman's gold mine, and high up in a.
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The 2010 resurrection offers consumers the first clues to find one of the missing cases hidden around the world between 1967 and 1991. In addition to the online and social media program, Canadian.
